Saad’s journey began over 20 years ago with a gift from his father—his first camera. What started as blurry videos and crooked photos evolved into a lifelong passion for visual storytelling.

In 2022, Saad began sharing fitness content and motivational messages online, quickly gaining traction. Within two years, he developed a unique genre of motivational fitness content, amassing 400K+ followers and over 200M views across platforms. His work has caught the attention of top podcasters like Jay Shetty, Chris Williamson, and Lewis Howes, and led to collaborations with global brands including Nike, SportChek, Bauer, YoungLA, and more.

Driven to help others grow, Saad has generated 80M+ views and 100K+ followers for local artist Kayam, and produced high-impact content for a variety of businesses. Today, with a handpicked team of creatives whose combined work has reached over 750M+ views, Saad focuses on commercial projects, brand storytelling, and mentoring the next generation of content creators—helping artists, brands, and businesses elevate their presence through expert short-form content and creative strategy.